In partnership with Three Headed Design, I worked on branding for Farmstead Logistics. Farmstead is a farm-to-table home delivery service based in Eastern Wisconsin. The founder, Andrew Miller, has background in the hotel and restaurant industry and has experience with connecting the service industry to local farms. Farmstead partners with local farmsteads, co-ops, and farmers markets to make shopping for local and organic food easy.

Farmstead’s logo is centered around the location marker symbol, which has become a mainstay in our digital vocabulary. It brings to mind the efficiency and ease of navigation in the digital age. Taking inspiration from the original Farmstead logo, the location marker is paired with a stalk of wheat.